Welcome to SLIM PR

Hello, Danny here, I am the founder of SLIM PR and I will be the point of contact for any enquiries or work we do together.

So I thought it a good idea to tell you, my potential collaborator and future client, a bit about myself.

On a personal level, I am a married father of four from Coventry. I have worked in journalism and comms, mainly the former, in and around the city for almost ten years - my latest role was with the Coventry Telegraph which I left in October 2026 amid redundancies.

But I haven’t always worked in the field. I left school with very few qualifications and spent ten years working in call centres and warehouses. Due to a chronic health condition (I have had arthritis since I was 14) I found working these kinds of roles difficult. At 28 I was out of work due to my health and decided to go to university - the thinking being if I had some qualifications I might be able to choose my working pattern and match it to suit my disability.

I studied sociology at the University of Warwick. In my second year I decided I wanted to write for a living and began pursuing journalism, writing for the student paper and for online magazines. I left with a degree in 2017 and did an NCTJ, a journalism diploma, which taught me all the basics of the industry.

While still studying I had managed to secure a full time job at a newspaper, the Tamworth Herald, while also freelancing at BBC CWR.

After a year I went freelance full time and LOVED it. But the pandemic came and I lost around 80 percent of my work, leaving my family and I struggling. I joined the Coventry Telegraph, having done some freelance work there, in 2020. 

I loved reporting for my hometown paper, a paper I had delivered around Bell Green as a kid, but left in 2022 to move across to communications with CV Life. It was here I learned about PR and the importance of coverage and how to secure it. I later returned to the Cov Tel before being made redundant - I saw this as the perfect chance to take the gamble and become self-employed again, and here we are.

I have extensive experience securing coverage in mainstream media across platforms. My spells in journalism means I know what stories work and what the industry is looking for. If you come to me with an idea which I don’t think will get coverage, I will tell you this - we can either work together on it so it does work, or I will help you find the right angle. But I promise I won’t take on a job if I don’t think it has legs.

The media industry is subject to a near constant evolution - technology and changing habits mean how news is consumed is always changing. As a result, newsrooms are changing editorially and in terms of feet on the ground. So PR needs to evolve with it - with SLIM PR you have someone who is acutely aware of these changes, having watched them up close first hand. So I know how to roll with these changes and get your or your company the coverage you need.

Get in touch and see if we can work something out. Thanks for reading.

Danny